Traditionally there has been a lack of easily accessible, robust and reliable data to guide and enhance field sales visits into the convenience sector. Constantly updated as a result of regular visits to 100,000s of stores every year, along with additional external data sources, Flexforce can now target the stores that our insights tell us will be more likely to buy your product.
A proprietorial field data system, Target Enhance uses over 2 million data points across multiple categories in convenience to identify the best opportunity to maximise strike rate when selling directly to convenience stores. What this means in simple terms is, using Target Enhance will help you sell more.
Campaigns that have utilised Target Enhance have seen an increase of 39% in the number of stores sold into versus a comparable standard sales campaign. Not only is there an increase in sales but due to the way we calculate what stores to visit, we can achieve this increase whilst visiting fewer stores. This means less money spent on bad calls and more return on your investment!